Human Nature shows man’s need to return to a more sustainable way of life. People will want to get back in touch with the things that touch them, both emotionally and physically.
Turmoil in the world — from terrorism to climate change — is resulting in growing disaster areas and temporary habitation, such as refugee camps.
Droughts and floods will continue to cause havoc with food crops affecting millions of people in the years to come.
Futuristic architecture promotes the use of steel, glass, and cement, free of painting and ornaments, only rich in the beauty of its shape and lines.
The desire for flawless skin will be replaced by the desire to look cutely unique. Makeup will be used to mimic the appearance of natural beauty, such as highlighting blemishes and freckles.
Human Nature is also about handmade crafts, the farm-to-fabric movement, bio textiles, and the maker’s movement. It blurs the boundaries of the natural and the synthetic. It examines the moments where our organic world collides with the digital realm.
Do you want to know more about this topic? Check out our ebook about Human Nature Macro-Trend 2020
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