Purist Blue for Spring/Summer 2020


Trendbook, bring to you a new color trend for spring and summer 2020 a purist blue (the latest evolution of blue’s journey from a core to a fashion color). Purist blue is a transition from a core color to a fashion color evolves in a softer way for 202, moving away from the strong cobalt of recent seasons.

When we think about blue color we remember the depth of the sea and vastness of the sky remain icons of desire that everyone universally understands. It’s an optimistic shade which doesn’t awake emotions.


Colour can alter our consciousness and evoke emotions within us that we’re often not aware of. Noted as the color of power, Blue has been referenced for many centuries in old paintings as the hue that unites the heavens with the earth, the near to the far. Blue represents peace, meditation, and escapism. It both grounds and uplifts us with its connotations to spirituality.
Psychologically, blue seems worlds apart from the warmth of red and yellow. It can appear cold, passive, quiet and serious where the other primary colors seem lively, active and dynamic. A lot of brands are now diluting their blues to evoke more closeness.


Purist blue is a soft color perfect for people who love the color blue but don’t want to exaggerate in the interior decor.
Purist Blue we see emerging as an optimistic hue able to work both as a fashion and core color across women’s, men’s and kids’ apparel. Whilst, in the interior and automotive market, the shade has a nostalgic and feminine appeal which feels new for these sectors.

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