Brandom Maxwell | The Before and After

How much did the pandemic change us? How much did it change you?
For many of us, it was a life-changing event that give us the urge of living to the fullest and in our own skin. That is what we spotted in the last year’s runway show of Brandom Maxwell.
Brandon Maxwell is an American fashion designer, television personality, director, and photographer. He is the founder and creative director of Brandon Maxwell, the luxury women’s ready-to-wear label.
In an exclusive interview, Maxwell confessed to Vogue Magazine that the fact that he missed fashion school in the early years of his carrier, caused him the feeling of imposter syndrome. That made him feel the urge for a bit more serious approach to his creations.





From 2016 to 2021 can you spot the difference?

2016 Runway

With power women as his starting point, Maxwell sent out sharply tailored separates in black, ivory, and a dusty rose, culminating in several over-the-top gowns. Nearly every look featured some element of ridged pleating, a motif derived from Maxwell’s childhood practice of dressing up his sisters in bedsheets and fastening them with his father’s cummerbunds.

2019 – The End of an Era

Maxwell’s vivid palette leaned heavily on pinks and fuchsias and Nancy Reagan reds, as well as sunbursts of yellow and gold, and greens ranging from seafoam to teal. There was also a plainspoken quality to many of these garments—the crisp white button-downs, the fly-front trousers, the dressy denim—that added to the Lone Star State ambiance. All of the looks were executed with Maxwell’s typical polish and his respect for the traditional proportions of natty American sportswear.


2020 – Elegance in Manly Clothes and Men

SS 20 – In one of his biggest collections, Maxwell presents more than 60 looks.
On this runway he worked with fabrics with a sense of structure that he can shape via his canny tailoring—and some of the more skin-baring looks didn’t quite come off, especially in comparison to the cool, confident sexiness of, say, a decidedly modest caftan-shaped shirtdress in lipstick red silk.

AW 20 – After beeing under the enormous shadow of being Lady Gaga’s stylist nearly four years ago, Maxwell has evolved his brand and settled into a comfortable stride of being a polished, tailored daywear designer.
His Fall 2020 Ready to Wear collection, was at its strongest when his models were confidently draped in cozy fall and winter attire; a stark white, figure-hugging turtleneck dress, luxurious ensembles of matching shades of cream, from pants to sweaters to overcoats, a brilliant color story of greens showed on muted velvet pants capped with a lime green belt and matching coat and beanie.

2020 – The Revelation

After all the serious elegance Brandon Maxwell proved to be capable of having more fun than we all thought.  With trippy patterns, 70’s inspirations, and an overload of vibrant colors, and glittery fabrics Maxwell prepared us a full summer glaze full of dazzle silhouettes and ready to have fun.


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