Cultural Fusion shows the rise of a truly global consumer, that is redefining their identity in countries all over the world.
Globalization is bringing people of the East and West closer. Cultural references are also influenced by trade, digital connection, migration and media, mechanisms that challenge and reinforce one culture over another.
People get inspired by what and who they see online and this goes beyond whatever culture they are living in.
There will always be local style and cultural niches but people will be influencing others like never before. The evolution of connectivity, both real and virtual, are driving this trend – which focuses on a growing sense of community, cultural sharing and breaking boundaries.
Culture Fusion brings together a diverse mix of cultural references. A colorful mix of influences ignites our sense of community and togetherness.
Do you want to know more about this topic? Check out our ebook about Cultural Fusion
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