This orange like fire is the blend of red and yellow is a mixture. Energy is associated with the red and the happiness associated with the yellow. Orange is associated with meanings of joy, warmth, heat, sunshine, enthusiasm, creativity, success, encouragement, change, determination, health, stimulation, happiness, fun, enjoyment, balance, sexuality, freedom, expression, and fascination.
Is the color of joy and creativity. Orange promotes a sense of general wellness and emotional energy that should be shared, such as compassion, passion, and warmth. Orange like fire will help a person recover from disappointments, a wounded heart, or a blow to one’s pride.
The meaning of the color orange is stimulating, vibrant, and flamboyant. While made up of red and yellow, it carries less aggression and fierceness than the color red due to its combination with the calming color yellow.
The color orange has very high visibility and is often used to gain attention. It still gets your message noticed without the bold, in-your-face presence that the color red has. And its back, and is become an important bright color for S/S 18, evolving from the recent popularity of amber and coral tones.
As always, the importance of color is related to wider cultural shifts and trends we’re tracking across WGSN. Solar orange is a reflection of the convergence of the physical and digital, and the hyperreal perception of nature it causes. Colors are heightened and exaggerated, and deep, jungle tones appear to have been artificially skewed.
As this season has rolled around, we’ve seen the return of orange on catwalks across the fashion world, street style shots and retail spaces have all provided confirmation of this color forecast.
Looking beyond the fashion sphere, this shade of orange has newfound political relevance, becoming a key visual element, orange like fire is appearing as a seasonal staple, don’t miss this trend!