{"id":13438,"date":"2021-04-15T18:30:10","date_gmt":"2021-04-15T17:30:10","guid":{"rendered":"https:\/\/www.trendesignbook.com\/blog\/?p=13438"},"modified":"2021-04-15T18:15:57","modified_gmt":"2021-04-15T17:15:57","slug":"podcasting-series-rising-communication","status":"publish","type":"post","link":"https:\/\/trendesignbook.com\/blog\/fashion\/podcasting-series-rising-communication\/","title":{"rendered":"Podcasting and series Rising Communication"},"content":{"rendered":"\n

Podcasting and series<\/b>\u00a0<\/span><\/b>Rising Communication<\/p>\n

Fashion Industry is one of the most propellers of a wide range of creative jobs across the entire market. Not only lives through garment collection as also through numerous other pieces of the puzzle. Pieces that complement and present an entire and incredible new experience to the users. Communication is the center base of all the production. Ultimately it\u2019s what embellishes and styles brands. Conceiving specific aesthetics provides to the client a global brand and attitude vision.\u00a0<\/span><\/p>\n

1. Reaching new generations<\/strong><\/h4>\n

Reaching new generations has been harder and harder. Marketing strategies are now more clever than ever. Therefore communication plays a huge bridge between the brand final goals and the client. Since last year brands have been exploring new creative forms to astonish loyal clients and to reach new targets and cultures. Traditional stereotypes and conventional ads models don\u2019t make sense anymore. After striking digital invasion, the pandemic emphasized market adaptation needs. So monitors turn into an unthinkable wide visual lab. Fashion has seen a bright window to create new empathic doors. \u00a0A clever strategy to narrate every single detail of the creative process and brands surroundings. But mostly their legacy.\u00a0<\/span><\/p>\n

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via-instagram-versace<\/span><\/p>\n

2. Non-visual Communication\u00a0<\/strong><\/h4>\n

Getting aside of the same conventional models to increase trend influence, brands tended to openly discuss activism, inclusivity, history or culture. Podcasting is now for fashion brands one more tool to transparently promote brand vs. client dialogue. Despite their non-visual nature and limited public range, podcasting turned into the most direct format for companies to speak directly and authentically with their followers forging deep connections.<\/p>\n

Examples as \u201cThe memory of\u2026with John Galliano\u201d, Gucci Podcast or \u201cHandbag Stories\u201d by Chanel give listeners a deep look into brands secrets, behind the scenes or product launches.<\/p>\n

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via-i-d-vice<\/span><\/p>\n

3. Inspirational experiences<\/strong><\/h4>\n

In a space that digital marketing opened to original blogs, storytelling and creative content write, industry has reached a more efficient way to turn this inspirational marketing strategy into a new and unraveling experience even without visual engagement. For luxury segment this means low cost reverting into something that might bring millions. \u00a0<\/span><\/p>\n

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via-instagram-gucci<\/span><\/p>\n

4. How Does it work for brands?\u00a0<\/strong><\/h4>\n

As luxury segment revolutionized fashion communication, other branches has started to protagonize creative forms to reinterpret the same tools wit a twist approach. In order to rupture with the same conventions and to potencialize the engagement and brand awareness, visual statements turned this same podcasts logic into a visual diary, injecting constantly information and rich content to users.\u00a0<\/span><\/p>\n

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