Color trends are always changing. In fashion, runway color trends reflect what consumers are buying and how society at large wants to look at a particular moment.
If you followed the runway shows, there’s a new big trend: Pastels used as the new Neutrals.
Recently, there’s been a huge attention in popular 70’s cyberpunk theme with cultural references to the sci-fi apocalyptic warning against the power of AI against mainkind.
The buzz around these futuristic times will drive a trend towards colours that capture this sensibility.
From a fashion perspective, Mint embodies the drive towards tones that have gender-neutral appeal. Mint is also an relaxing, fresh tone that harmonises science and technology with nature. It has a cool, futuristic tech feel but also connects with plant life and nature.
The color Mint could also easily represent our push for good health. Similar to frozen yellow, which at the same time suggested both feelings of happiness and alarm, Mint will strike a balance between our desire for wellness but also for new and exciting technology.