The Pantone Color Institute announced the trends for 2018. The study considers what is presented in catwalks fashion, theater, television, movies, architecture and food. And it also assesses consumption habits around the world.
Pantone has not yet revealed what the color of 2018 will be, but it already points to the tones that are gaining prominence. And they are the metallic, pearly and intense. According to Letrice Eiseman, executive director of Pantone, the metallic ones are the new neutrals. But the pearly colors are considered a magnet for the eyes, and the intense tones are increasingly present in our day to day.
“Metallics we know are classic,” Eiseman said, according to trade publication Home Accents Today. “But they have really moved over into neutrals.” We certainly see no signs of these shiny metals waning. Same goes for the iridescent trend: “The human eye can absolutely not avoid” anything iridescent, pearlized or translucent, since being intrigued by shimmering, shiny objects is “intrinsic to human development.”
In terms of color, the trend is continuing away from pastels (like 2016’s Colors of the Year Serenity and Rose Quartz) to more vibrant hues—though they won’t entirely fade by 2018. “Intense colors seem to be a natural application of our intense lifestyles and thought processes these days,” she said.
Know the eight palettes presented by the brand:
Vedure—Nature inspired hues, like celery, robin’s egg blue, and berry purple. “This palette is so symbolic of health,” said Eiseman.
Playful Definitely not a palette to take too seriously, this one brings the fun—especially with colors like Minion Yellow and Lime Popsicle.
Descretion Pretty much the opposite of Playful, this is mostly subtle, desaturated hues like Elderberry and Hawthorne Rose. “Pink has developed more power than ever before,” said Eiseman.
TECH-nique A nod to technology, with bright turquoise, pink, and purple hues, and balanced with Brilliant White and Frosted Almond.
Far-Fetched This palette “reaches out and embraces many different cultures,” said Eiseman. Lots of warm, earthy hues like Rooibos Tea and Cornsilk Yellow.
Resourceful Mostly made up of complementary colors blue and orange, “it combines warm and cool tones that you just can’t avoid looking at it.”
Intricacy Full of those new neutral metallics, with a pop of Holly Berry Red and yellow Sulfur for drama.
Intensity This one conveys “a certain strength, power, depth and sophistication,” said Eiseman, despite being an eclectic collection of colors. Black and gold balance the varying hues.