Maison Margiela, formerly Maison Martin Margiela, is a French luxury fashion house headquartered in Paris and founded in 1988 by Belgian designer Martin Margiela.
As the creative director explain, his new formula for communicating ideas about his work—his thoughtful, high-concept .Artisanal collection for Maison Margiela represents “the raw, raw, undiluted essence, the parfum,” of the house.
It is always fascinating seeing the creative mind at work, and at chez Margiela, Galliano’s process is laid bare as you experience the ideas being worked out and layered, piece by complex piece.
In his dynamic presentation, the working methods of the haute couture were exposed in the reveal of the interfacings and magic stitchery that goes into constructing a man-tailored jacket, or in Katerina Jebb’s X-ray print photographs of garments, superimposed on other garments. Other examples of “the memory of a garment in another garment” include the Edie Beale–esque repurposing of a skirt (worn upside-down as a top) or clothes worn back to front as though put on in haste.
Clothes are crushed and squashed and mutated and shadowed beyond conventional recognition by being trapped beneath tubes of filmy nylon hosiery fabric. Even feather and hair are caught within these translucent fabric sandwiches.
The concept of layering was very much the backbone of this collection, as Galliano was drawn to the idea of “creating your own world within a world that’s very troubled at the moment.”
Galliano continues to find inspiration in marginalized people who “don’t want to live within the confines of society” and who dress in layers with “their most precious possessions on them.”
In the Margiela spirit, off-cuts of textiles from the luxury fabric houses were repurposed into patchworked garments, and the Chinese Ge Ba technique of bonding scraps of fabric together with a rice-based glue (traditionally used for lining soft leather goods) was given its exposed runway moment.
Inspired by the young assistants and interns that surround him at the house and their dependence on technology, and riffing on the notion of carrying your world with you, Galliano added virtual reality headsets in vintage car metallics, set iPads into the vast practical bags (they were set to continuously play images of “curated glamour”), and iPhones that were attached via elaborate industrial-looking contraptions to the ankle, set to video mode and angled so that the Margiela models—he dubs them “neo-digital natives”—filmed the front row in real time.
Galliano explained that he is always asking himself what “cool” means when he hears that word bandied about. But he answers his question with another thought: “I can only work when I’m being authentic.” Now that is cool.
